Glandularia gooddingii

A fragrant Southwestern native that carpets the ground with lavender-pink blooms, drawing butterflies from across the garden.
Hardy in USDA zones 7-11; a short-lived, root-hardy perennial in the low desert that may act as a cool-season annual in colder mid-desert winters.
AMWUA Notes
A low-water native groundcover that carpets bare soil in spring color while feeding butterflies.
Water weekly during spring bloom and every 1-2 weeks in summer; moderate but consistent moisture extends the flowering carpet.
Shear the whole plant back by half after the main spring flush to remove spent flowers and trigger repeat bloom into summer; a second shearing tidies it for fall.
Generally unnecessary; a light spring feed can boost bloom in poor soil.
Watch for spider mites in hot, dry stretches and occasional whitefly; increase airflow and rinse foliage to control.
A short-lived perennial best sown or planted in fall for a spring show; it reseeds readily to renew the stand.
Lean, well-drained sandy or gravelly desert soils; tolerates rocky and disturbed ground; avoid soggy soil.
Needs well-drained soil.
Low feeder.
Seed or cuttings; sow or plant in fall and it reseeds readily to renew the short-lived colony.
3 ft
Minimal; shallow-rooted and short-lived, it renews itself by reseeding rather than spreading aggressively.
Attracts
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Data from 2024 AMWUA “Landscape Plants for the Arizona Desert” guide.
Answers for low-desert Phoenix conditions, drawn from this plant’s growing data.
Goodding's Verbena is a moderate-water perennial once established. Water weekly during spring bloom and every 1-2 weeks in summer; moderate but consistent moisture extends the flowering carpet. A low-water native groundcover that carpets bare soil in spring color while feeding butterflies.
Expect roughly 1 ft tall and 3 ft wide at maturity, with a moderate growth rate. Allow about 3 ft of spacing when planting. Minimal; shallow-rooted and short-lived, it renews itself by reseeding rather than spreading aggressively.
Yes. Goodding's Verbena is considered pool-friendly, meaning it stays clean enough around water features and hardscape. Litter is rated low.
Goodding's Verbena is hardy in USDA 9-11 and wants full sun. Hardy in USDA zones 7-11; a short-lived, root-hardy perennial in the low desert that may act as a cool-season annual in colder mid-desert winters. A short-lived perennial best sown or planted in fall for a spring show; it reseeds readily to renew the stand.
No. Goodding's Verbena is thornless, so it is safe alongside walkways, patios and play areas.
Goodding's Verbena is listed as pet-friendly in this guide. If your dog is a determined chewer, check any new plant with your vet before planting.
Goodding's Verbena blooms in spring, with lavender-pink flowers. The flowers are fragrant. The bloom draws butterflies.
Goodding's Verbena is low-maintenance. Leaf, flower and pod litter is rated low. Shear the whole plant back by half after the main spring flush to remove spent flowers and trigger repeat bloom into summer; a second shearing tidies it for fall.
Lean, well-drained sandy or gravelly desert soils; tolerates rocky and disturbed ground; avoid soggy soil. Nutrient needs are low. Generally unnecessary; a light spring feed can boost bloom in poor soil.
Yes. Goodding's Verbena is native to Arizona and to the Southwestern US, Northern Mexico, so it is adapted to local rainfall, soil and heat.